Here at Loaded we’re always getting up to the best and most exciting things. If we’re not wakeboarding we’re supporting youth soccer or at the biggest music festivals in South Africa. And now were setting records, and we want you to get involved!
Momentum builds for Guinness World Record attempt at Earthwave Beach Festival
Momentum is building for the Guinness World Record attempt for the ‘most surfers riding the same wave’ that will be staged at the Earthwave Beach Festival in Muizenberg on the weekend 25 & 26 September.
The festival offers a full program of events over the two days including a nationally rated Longboard surfing contest, Stand Up Paddleboard (SUP) races in the waves, plenty of beach activities for all ages, talks and demonstrations on environmentally sustainable topics and products, with the highlight being the attempt to get more than 110 surfers to ride the same wave for more than five seconds.
Supported by Loaded Smoothies, who will be dispensing their range of nutritious health drinks to participants and spectators, Earthwave also provides a forum for organisations such as Spin 4 Charity, the Sunflower Fund and the Shark Spotters program to raise awareness and funds for their worthy causes.
Tens of thousands of Rands of branded products will be given away, raffled, auctioned and won in activities like the popular Dig for Gold, beach cleanups. Prizes include Kustom footwear as worn by Joel Parkinson and other world and world-class surfers, environmentally friendly furniture items designed by TV personality Aidan Bennetts, Derevko Wetsuits, Hemporium products, New Balance shoes, apparel and accessories by O’Neill and Caves Surfwear and many more.
The Corona Earthwave After-Party will showcase the newly revamped Brass Bell in Kalk Bay where surf band the Little Kings, promo-girls, surf movies from the Wavescape Film Festival and more prizes and auctions, including five cases of Mexico’s favourite beer, will ensure a riot of fun and mayhem from 5pm until late on the Sunday evening!
The SUP races, organised and run by Coreban International, will use an ‘M’ shaped course that sees competitors paddling in and out through the waves twice in each heat, a first for Muizenberg. With valuable prizes at stake, the entire event will be completed on the Saturday.
The longboard surfing event, run by the WP Longboard Club, is stop No. 3 of 5 on the inaugural SA Longboard Tour and features a number of the country’s top performers. Starting on Saturday morning, the finals will be held on Sunday morning with the awards presentation staged just before an expected 500 or more participants line up to break the Guinness World Record at 12.30pm.
The SUP and longboard competitors and participants in the Guinness World Record attempt, who can include anyone who can stand up and ride a wave for five seconds or more, will be fueled by Monster Energy who will also be providing stickers, tattoos and other promotional items for all attending the festival.
Registration for the GWR starts at 10am on the Sunday and those wishing to be part of record breaking attempt are advised to check in early to prevent parking hassles and avoid the rush before the lineup. Entry costs R50 and all participants need to sign an indemnity form (signed by a parent/guardian for those under 18) and provide an email address to which an official certificate of participation will be sent.
The Earthwave Beach Festival at Muizenberg provides unlimited sponsorship opportunities for companies and organisations keen on promoting their environmental credentials or simply wanting to showcase their products and services to a receptive audience and through the saturation media coverage.
For further information see www.kahunasurf.co.za/kp/earthwave and the Facebook group Earthwave Beach Festival 2010.
The fourth annual edition of the event is produced by Kahuna Promotions and proudly supported by Wavescape, the official online and surf forecasting partner for Earthwave.
Contact firstname.lastname@example.org for details on how to become part of this sustainable lifestyles initiative.
Make sure you join in, find us on the beach and grab a smoothie, it’s the perfect pre-world record snack!